Prepare for the Worst

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Image Credit: South Bend Tribune

A crisis plan is something that should be prepared, but not frequently used. Every company should have a crisis plan, because you must always prepare for the worst. There are forces that cannot be controlled sometimes there will be times that you are not prepared for certain rare cases. We are going to help people plan out a crisis plan to minimize future damage to a company and to help retain and lost reputation. The ways to formulate a good crisis plan to formulate a good PR team. Have a team that can not only act immediately to a crisis but that is also experienced. Have reputable people working for you and make sure they know what they are saying. Another way to formulate a good crisis plan is to have a good spokesperson. Each crisis communications team should have people who have been pre-screened, and trained, to be the lead and/or backup spokespersons for different channels of communications. All organizational spokespersons during a crisis situation must have right skills to speak to the public, the appropriate training, and also be flexible. Being flexible means that not only can they speak to the public, but be able to communicate over regular media and social media. Understanding your audience is also very key. A company should now that have to speak differently depending on the situation. Also certain audiences might need to be spoken to in a different manner than others, again depending on the situation. Lastly a company should always do a post-crisis analysis. Basically just away from what happened and see if they learned anything. A formal analysis of what was done right, what was done wrong, what could be done better next time and how to improve various elements of a crisis plan. Overall just be prepared and not have a “It can’t happen to us” attitude.

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2 thoughts on “Prepare for the Worst

  1. Victor,
    I really enjoyed your latest crisis blog post, because you really went into detail explaining how to get around a crisis. I completely agree with your statement of “always prepare for the worst,” because not everyone will agree with a companies advertisement or social media post. Everybody has different opinions and people are willing to express those opinions publicly if they become offended. The tips you provided on how to deal with the crisis were very beneficial to me as I did not know realize how helpful they can be.

    Like

  2. Really good blog! Yes every company should be prepared for the worst because you never know what can happen. Having a plan is smart, and just shows your full prepared for all aspects of PR.

    Like

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